Terminator Salvation (2009)

Blair Williams :

Thinking about the past? You know what I have learned, Marcus? Is you can focus on what is lost...  or you can fight for what is left.

The Puzzle of Left-handedness

No one can yet say with any certainty just how it comes about that one person is right-handed and another left-handed. Equally puzzling are the reasons why left-handedness arose in the first place. It must have happened a very long time ago, because another puzzle is why down through the centuries, all over the world, there has always been a stable left-handed minority of around ten per cent. (p. 9)

Dexter: Season 8, Episode 8 Are We There Yet?

Dr. Evelyn Vogel: I've always maintained that the greatest obstacle in life isn't danger, it's boredom.

Hannah McKay: Boredom?

Dr. Evelyn Vogel: Mm, the battle against it is responsible for most of the events in the world, good or ill. I'm convinced of it.

Dexter: Season 7, Episode 7 Chemistry

Hannah McKay: You know, my grandma has this saying "Trust those who seek the truth, but doubt those who say that they have found it."

Barbatii care urasc femeile si femeile care ii iubesc

E usor sa nu vezi indicii in relatiile anterioare, sa omiti problemele si lipsa de responsabilitate ale unei persoane care te face sa te simti minunat.  (p.32)

Jackie credea ca il va transform pe Mark ca prin minune, prin puterea iubirii sale. Pentru multe femei, credinta aceasta este un afrodiziac foarte puternic. Barbatul le ajuta sa se vada ca niste zeite, ca mame ale pamantului, vindecatoare. Iubirea lor poate sa vindece, fie ca este vorba de o problema financiara, de droguri sau de abuz de alcool ori chiar de o relatie anterioara nesatisfacatoare. Daruind, ajutand si sprijinind, ele isi creeaza singure iluzia puterii si tariei. In toate femeile exista o urma de eroism; ele se innobileaza prin salvarea partenerilor, fiindca ei vor deveni persoane diferite, cu ajutorul lor. (p.34)

Suntem adesea atrasi de parteneri ce isi arata sentimentele pe care le consideram deranjante atunci cand apar la noi. (p.157)

Use of samples

Samples serve numerous valuable purposes. They enable one to use the word "Free" in ads. That often multiplies readers. Most people want to learn about any offered gift. Tests often show that samples pay for themselves - perhaps several times over - in multiplying the readers of your ads without additional cost of space. (p.30)

Before a prospect is converted, it is approximately as hard to get half price for your article as to get the full price for it. (p.31)

Give samples to interested people only. Give them only to people who exhibit that interest by some effort. Give them only to people whom you have told your story. First create an atmosphere of respect, a desire, an expectation. When people are in that mood, your sample will usually confirm the qualities you claim. (p.32)

Strategy

It is a well-known fact that the greatest profits are made on great volume at small profit. (p.8)

Things too costly

No advertiser could afford to educate people on vitamins or germicides. Such things are done by authorities, through countless columns of unpaid-for space. But great successes have been made by going to people already educated and satisfying their created wants. (p.24)

An article, for instance, may have many uses, one of which is to prevent disease. Prevention is not a popular subject, however much it should be. People will do much to cure trouble, but people in general will do little to prevent it. This has been proved my many disappointments. (p.25)

Art in advertising

Ads are not written to interest, please or amuse. You are not writing to please the hoi-polloi. You are writing on a serious subject - the subject of money spending. And you address a restricted minority. (p.22)

Tell your full story

In every ad consider only new customers. People using your product are not going to read your ads. They have already read and decided. (p.20)